Performance Marketing Case Studies

AED 408K+ managed.
Meta Ads and real estate marketing, platform-verified.

Six accounts across real estate, e-commerce, healthcare, and cross-border investor acquisition. Meta Ads and real estate marketing are current services alongside technical SEO, AEO, and GEO. Every number below is verified, ongoing proof-of-work.

Across All Accounts

Aggregate results. Platform-verified.

AED 408K+Total ad spend managed
4,994Verified leads generated
AED 81.8Blended CPL
AED 23Best CPL achieved
Six Case Studies

Six accounts. Six different problems.

Real EstateDubaiMeta Ads
01
Client: Relegance Properties

AED 184 → AED 72 CPL in 47 days

Off-plan real estate developer running campaigns with broken server-side tracking and mis-structured audiences. CPL dropped 61% in 47 days after a full tracking rebuild and campaign restructure, without increasing budget.

−61%CPL reduction
47 daysTime to result
AED 72Final CPL
Read case study →
E-CommerceUAEMeta Ads
02
Client: Confidential

1.8x → 5.8x ROAS after pixel fix

E-commerce brand with a pixel firing on the wrong event for 11 months. The algorithm had been optimising toward the wrong signal the entire time. After fixing the event, ROAS tripled within the first campaign cycle.

5.8xFinal ROAS
+222%ROAS increase
11 monthsTime pixel was wrong
Read case study →
HealthcareDubaiMeta Ads
03
Client: Confidential

17% → 29% booking rate, without more leads

Aesthetic clinic generating leads at acceptable CPL but booking fewer than 1 in 5. The problem was not the campaigns. It was the post-lead process. Fixing the follow-up sequence and qualification routing increased bookings by 71% from the same lead volume.

29%Booking rate
+71%More bookings
0%Budget increase
Read case study →
Real EstateKSACross-Border
04
Client: Relegance Properties

1,847 Saudi investor leads at AED 51 CPL

Cross-border investor acquisition campaign targeting Saudi HNW buyers for Dubai off-plan property. Separate audience architecture for GCC residents, Saudi nationals, and European expat investors. Bilingual EN/AR creative across all segments.

1,847Verified leads
AED 51Blended CPL
3 segmentsAudience architecture
Read case study →
Meta AdsPakistanMethodology
05
Client: Confidential

Why Facebook ads get clicks but no WhatsApp messages, and how to fix it

The structural reasons Pakistani ad accounts produce clicks but no WhatsApp conversations, and the exact fix sequence used to correct them.

Read methodology →
HealthcareDubaiGoogle Ads
06
Client: Confidential

Google Ads for Dubai clinics: strategy and results

Google Search and Performance Max for an aesthetics clinic in Dubai. Negative keyword architecture from launch day. Enhanced conversions with server-side tracking. Smart bidding calibrated to a verified CPL target, not a historical estimate from a previous agency.

Search + PMaxCampaign types
Server-sideConversion tracking
Read case study →
Data Verification Standard

How results are reported on this site

Every metric in every case study is subject to the same standard. This is not a policy statement, it is a list of what each number means and where it comes from. Read the full Data Verification Standard →

Verification rules
All lead counts are pulled from Meta Ads Manager or Google Ads platform reporting, not from CRM estimates or modelled conversions
CPL figures are calculated as total spend divided by platform-reported conversion count for the stated period
ROAS figures are calculated from platform-attributed revenue, which requires accurate purchase event configuration, noted where this applies
No view-through conversions are included unless explicitly stated and justified
Booking rate figures are taken from CRM records, not lead form submissions alone
Time periods are stated exactly, no cherry-picked windows or rolling averages presented as fixed results
Start the Conversation

A campaign can perform and still be unaccountable.
Those are different things.

If your campaigns are producing results you cannot verify, or results that do not match what your agency is reporting, reach out. Direct access from the first message.

every figure sourced from platform data