Category: Meta Ads & CAPI
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UK Real Estate Meta Ads Cost Per Lead: 2026 Benchmarks
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Why Facebook Ads Get Clicks But No WhatsApp Messages: And How to Fix It
A Lahore property agency running Facebook ads with a Traffic objective and a WhatsApp link in the URL field. Clicks were coming in. Conversations were not. Cost per WhatsApp conversation dropped 71% in 34 days after fixing the campaign objective, destination connection, and conversation opener, with no increase in budget.