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  Selected work — results from Dubai & the Gulf

Problems that were never really design problems.

Each of these arrived described as a redesign. In every case the thing that had actually broken sat upstream of the interface — in the taxonomy, the architecture, or the argument. Every figure below is taken from the platform that reported it.

0242 days

UAE skincare brand (confidential) · E-commerce / beauty · UAEReasonable CPM. Reasonable CTR. Return on ad spend stuck below 2× for eleven months.

A UAE e-commerce brand had run Meta Ads for eleven months with a campaign structure that looked fine from the surface.

  • Engineering
  • Conversion
  • Growth
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0360 days

Dubai aesthetics clinic (confidential) · Healthcare / aesthetics · DubaiGood cost per lead. Poor bookings. The clinic thought it needed more leads.

A Dubai aesthetics clinic was generating 120 to 150 leads a month from Meta Ads at a reasonable AED 68 each, and booking fewer than one in five.

  • Strategy
  • Engineering
  • Conversion
  • Growth
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0490 days

Relegance Properties · Real estate brokerage · KSA → DubaiA Dubai brokerage. One project to sell. Qualified Saudi buyers nobody had gone after.

Relegance Properties, a Dubai real estate brokerage, needed qualified leads for one Dubai project — a completed tower in a prime location — from Saudi investors.

  • Strategy
  • Search
  • Conversion
  • Growth
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0528 days

Dubai aesthetics clinic (confidential) · Healthcare / aesthetics · DubaiFourteen months with an agency. 847 broad-match keywords. Not one negative.

A Dubai aesthetics clinic had run Google Ads with a previous agency for fourteen months on an AED 18,000 monthly budget.

  • Search
  • Engineering
  • Conversion
  • Growth
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063 weeks

Lahore property agency (confidential) · Real estate · Lahore, PakistanHundreds of clicks a week in Ads Manager. Silence in WhatsApp.

A Lahore property agency ran Facebook ads that collected link clicks consistently, sometimes hundreds a week, while the WhatsApp number in the ad received a handful of messages.

  • Strategy
  • Conversion
  • Growth
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Every figure on these pages is sourced from platform reporting — Meta Ads Manager, Meta Events Manager or the client’s CRM — never modelled or estimated. Confidential clients are named by sector only.