Skip to content
Kuraib Ali
Selected work

Relegance Properties

A Dubai brokerage. One project to sell. Qualified Saudi buyers nobody had gone after.

Sector
Real estate brokerage · KSA → Dubai
Timeframe
90 days
Engagement
Three-segment investor acquisition for one Dubai project, bilingual, CAPI before launch

The situation

Relegance Properties, a Dubai real estate brokerage, needed qualified leads for one Dubai project — a completed tower in a prime location — from Saudi investors.

Every previous campaign had targeted the UAE only and missed the investor segment entirely; Saudi enquiries had arrived by word of mouth. Three buyer profiles were in play with different motivations and different creative sensitivities: Saudi nationals looking for yield, GCC residents seeking a second home, and UK and German expats diversifying into a dollar-pegged asset. One broad campaign would have optimised for the average of the three and served none of them.

The move

  1. 01

    I built three separate audience architectures with their own conversion campaigns, so the algorithm never averaged across segments and cost per lead could be read per segment.

  2. 02

    Saudi nationals got Arabic-first, yield-led creative with WhatsApp as the primary conversion; GCC residents got bilingual, lifestyle-forward creative with mixed WhatsApp and form conversions; European expats got English creative on yield and currency stability, with a form and WhatsApp follow-up.

  3. 03

    I implemented server-side CAPI before launch, at 9.2 out of 10 signal quality, so the campaign learned from accurate data from day one rather than being fixed afterwards.

What changed

States of the system, not metrics — these are things that either were or were not true, so they can be stated without claiming a result.

Before and after states for the Relegance Properties engagement.
BeforeAfter
GeographyUAE-only targetingSaudi, GCC and European segments, each on its own campaign
LanguageEnglish onlyArabic-first for Saudi, bilingual for GCC, English for Europe
Conversion pathForm onlyWhatsApp primary, form secondary, by segment
TrackingConfigured after launchCAPI verified before the first impression

Scroll sideways to compare →

What shipped

  • Three audience architectures with separate conversion campaigns
  • Bilingual EN/AR creative system per segment
  • WhatsApp-first conversion path for Saudi and GCC buyers
  • Server-side CAPI at 9.2/10 before launch
  • Per-segment CPL tracking over 90 days

The scorecard

What this engagement was held to, and what the platform reported. Each figure names the source it was pulled from.

Verified leads
1,847
Meta Ads Manager lead events, 90-day campaign period
Blended cost per lead
AED 51
Total spend ÷ lead events across all three segments
Saudi segment CPL
AED 44
Per-campaign spend ÷ lead events
GCC · European segment CPL
AED 49 · AED 68
Per-campaign spend ÷ lead events

✓ Every figure is sourced from platform reporting — Meta Ads Manager, Meta Events Manager, Google Ads or the client’s CRM — never modelled or estimated. The full write-up, as published, follows below.

Full write-upSaudi Investor Leads Dubai: 1,847 Leads at AED 51 CPL | Meta Ads Case Study
Quick Answer

Cross-border real estate campaigns need a segmented structure, not a broader audience, this case shows a Dubai developer targeting Saudi buyers by building three distinct segments with separate creative strategies, generating 1,847 leads at a blended CPL of AED 51 over 90 days.

01. The Situation

Dubai developer. Saudi buyer target. No cross-border campaign experience.

A Dubai off-plan developer with a completed tower in a prime location needed to activate Saudi buyer demand. Previous campaigns had run broad UAE-only targeting, missing the investor segment entirely. The developer had received enquiries from Saudi buyers through word-of-mouth but had never run a structured cross-border acquisition campaign.

The challenge was three distinct buyer profiles with different motivations, different creative sensitivities, and different platform behaviour: Saudi nationals looking for investment yields, GCC-based residents (primarily Kuwaiti and Emirati) seeking second-home ownership, and European expats based in the UK and Germany looking for portfolio diversification in USD-pegged assets.

02. The Architecture

Three segments. Three creative strategies. One campaign structure.

  1. 01

    Saudi nationals segment: interest-based targeting on investment, real estate, and financial planning. Arabic-language primary creative with yield-first messaging. WhatsApp CTA as primary conversion point.

  2. 02

    GCC residents segment: bilingual EN/AR targeting across Kuwait, Bahrain, Qatar, and UAE. Lifestyle-forward creative with secondary financial messaging. Mix of WhatsApp and form-fill CTAs.

  3. 03

    European expat segment: English-language creative targeting UK and Germany. Investment yield and currency stability (AED/USD peg) as primary angle. Form-fill CTA with WhatsApp as follow-up channel.

  4. 04

    Server-side CAPI implemented before launch. Signal quality 9.2/10. Separate conversion campaigns per segment to prevent audience overlap and allow per-segment CPL tracking.

03. The Results

1,847 leads. AED 51 blended CPL. Verified from platform data.

1,847 leads generated over 90 days at a blended CPL of AED 51 across all three segments. Saudi national segment delivered the highest volume at AED 44 CPL. European expat segment delivered the lowest volume but highest lead quality by qualification rate at AED 68 CPL. GCC resident segment at AED 49 CPL.

1,847Total leads
AED 44Saudi segment CPL
AED 49GCC segment CPL
AED 68European segment CPL
✓ All lead counts and CPL figures sourced from Meta Ads Manager platform reporting for the 90-day campaign period. Blended CPL calculated as total spend divided by total platform-reported lead event count across all three segments.
← Real Estate CPL Dubai← E-Commerce ROAS← Healthcare BookingsGoogle Ads Clinic →All Case Studies →
What This Demonstrates

Cross-border investor acquisition requires separate audience architecture for each buyer profile

Saudi buyers, GCC residents, and European expats have fundamentally different motivations, different creative sensitivities, and different platform behaviour. Combining them in one campaign means the algorithm optimises for the average of three distinct groups and serves none of them effectively. Separate campaigns, separate conversion objectives, and per-segment CPL tracking are the baseline requirements for international real estate lead generation at scale.

See Meta & Google Ads Service →
Frequently Asked

Why segment the audience into three groups instead of one broad Saudi-focused campaign?

Saudi nationals, GCC residents, and European expats respond to different messaging and have different investment motivations. Each segment received interest-based targeting and its own creative strategy rather than one generic campaign spread across all three.

Which segment performed best?

The Saudi nationals segment delivered the highest lead volume at AED 44 CPL. Blended across all three segments, the campaign generated 1,847 leads at AED 51 CPL over 90 days.

Is this approach specific to Saudi buyers, or does it generalise?

The specific segments are specific to this campaign’s target markets, but the underlying principle, building separate audience architectures per buyer segment rather than one broad campaign, applies to any cross-border real estate targeting effort.

By Kuraib Ali, Search & Growth Consultant, Dubai · Meta Blueprint · Google Ads Certified  ·  Last updated: August 3, 2026

Next project

Dubai aesthetics clinic (confidential)

Fourteen months with an agency. 847 broad-match keywords. Not one negative.

Working on something with a similar shape?

admin@kuraib.site